Let’s talk about A Post I Edited Before I Was Hired

And Why I’d Do It Again

Ok, I didn’t get the job.

But I did edit one of their Instagram post anyway. The before and after will be posted below.

Not because they asked but because I wanted to show, not tell, how I think about communications, clarity, and audience experience; and give them an idea of what I bring to the table. The original post had all the right information. Dates. Location. Cultural importance. Community details.

The issue wasn’t the message.

It was the delivery.

The Goal

My intention wasn’t to redesign their brand or change their voice.

It was simple:

• Make the post easier to read
• Improve visual flow
• Reduce cognitive overload
• Preserve every piece of their core messaging
• Respect the cultural importance of the event

In short: Same message. Clearer experience.

What I Changed (Without Changing the Meaning)

I focused on:

• Clear information hierarchy (what do you need to know first?)
• Better spacing and grouping of details
• Cleaner visual balance
• Improved readability for mobile audiences
• A calmer flow that lets the message breathe

Nothing was removed. Nothing was rewritten.

It was about organization, not ego.

Why This Matters

Good communications isn’t about being flashy. It’s about respecting your audience’s time and attention.

If someone has to work too hard to understand a post, they scroll.
If information feels overwhelming, they disengage, even when the event itself is meaningful.

Design and messaging should support the story, not compete with it.

What This Project Says About How I Work

• I’m audience first
• I value clarity over clutter
• I respect existing brand voices
• I care about accessibility and readability
• I think in terms of experience, not just aesthetics

And yes, I’ll sometimes do the work before I’m hired, because I believe in showing capability, not just describing it.

Final Thought

Whelp! I didn’t get the role. But this edit still belongs in my portfolio because it reflects how I approach communications: Thoughtful. Respectful. Intentional. Focused on connection, not noise.

That’s the kind of work I’ll always stand behind.

And alas, for the much awaited reveal of my edits.

Hope you enjoyed this read!

– The Other Script